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Van Son Holland Ink and more than a dozen regional ink manufacturers are working together to distribute Van Son�s new VS5 ink to the large sheetfed market.
October 4, 2005
By: DAVID SAVASTANO
For many years, Van Son Holland Ink, subsidiary of Royal Dutch Printing Ink Van Son, has been involved in the mid- and large sheetfed market. This year, the company is adding further emphasis to that segment with a new distribution strategy including its new VS5 ink. However, Van Son Holland is entering it through a unique approach. Rather than expanding its own sales force or using a graphic arts distributor network, Van Son has partnered with more than a dozen regional ink companies to sell...
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